Villa Karlštejn logo

Villa Karlštejn is a newly renovated Art Deco building near one of the most famous Czech castles. There is a golf course nearby as well. The client renovated a century old building and transformed it into rent units. He also needed a brand to market this property to potential clients. That is where we came in.

Villa Karlštejn

We did an initial research into Art Decorative imagery and building branding of that time. And followed with some logo concepts. The best approach proved to be to use the image of the building itself.


Villa Karlštejn logo concepts

Villa Karlštejn logo concepts

The aha! moment came when we researched Saul Bass.

final logo of the Villa Karlštejn

Final version of the logo.