RKB corporate identity

RKB - a newly founded real estate company in Prague needed a solid brand. They had close cooperation with a bank and a mortgage facility. So the brief was to design a standalone identity that played nicely with both partners. The problem was all three logos had to be presented in the materials.

Initial ideas

Our initial idea was to make it simple. Use the bank logo and make it into a house.

bank logos

Partner logos

house inspired logos

house inspired logos

This proved too close to the bank logo. After a few rounds, we just played with it and let the client choose the direction. The client wasn't sure about the name, hence the change.
logo variations

Logo variations

We developed the preferred logo into an identity.

logo variations

Corporate identity system