Cartier exhibition advertising

Cartier was preparing a big exhibition in the Prague Castle and needed promotional materials. Specifically leaflets, printed advertising, posters, online banners and online ticket booking.

We got great photos to work with, which made our job great fun. We also had to coordinate between the Prague Castle, the local organiser TicketPro, the agency of record Nomen, and Google who was responsible for ticket sales optimization. All of whom had a different view of how things should look.

Old leaflet

The original design was not optimal.

Cover

  • Gradient filled hairline text was hard to read, especially from a distance.

Outside page with photos

  • Photo placement seemed random.
  • Descriptions collided together and it wasn't clear which description belonged to which photo.
Cartier leaflet outside

Outside of the leaflet

Inside pages with text

  • Two blocks of justified text look uninviting.
  • Sponsor logos are not vertically aligned and have different scale.

pricing page (in red)

  • Opening times and pricing is hard to locate.
Cartier leaflet inside

Inside of the leaflet

Redesigned leaflet

Here is the redesigned version.

Cartier redesigned leaflet outside

Outside of the leaflet

Cartier redesigned leaflet outside

Inside of the leaflet

Printed advertisements & posters

Cartier printed ad
Cartier printed ad
Cartier printed ad
Cartier printed ad

Online banners

We also designed a 14 banners for each language (Czech, English) to get potential exhibition-goers' attention. Here is a selection.

Cartier banner   Cartier banner  

Cartier banner

Cartier banner   Cartier banner

Website (online ticket reservation)

We designed a microsite with exhibition details and ticket reservation/purchasing. We did a few versions for A/B testing together with Google people :).

Cartier ticket reservation website