Anna Torfs branding, catalogue and stationery

Anna Torfs is a Belgian glass designer living in the Czech Republic. As her business was booming and she was making a name for herself internationally, it became evident that she lacked a graphical identity. Her glass objects are breathtaking but she was shooting herself in the foot by not having her brand, packaging and stationery the same level. We were happy to exchange our services for her glass.

Catalogue

The catalogue was easy to do as the quality of the photos - and the objects themselves - did most of the talking. So the design was minimal. Full page photograph, name of the object in Gill Sans and the shape. Both in grey so it stays neutral.

Anna Torfs catalogue, leporelo, bookmarks and invitations

Anna Torfs catalogue, leporelo, bookmarks and invitations

Anna Torfs catalogue detail

Anna Torfs catalogue detail

Anna Torfs catalogue detail

Anna Torfs catalogue detail

Leporello

Since it was a bit awkward to bring in the full catalogue, we designed a small version. It was accordion folded and had a colour chart so potential customers could see which objects had which colour combinations.

Anna Torfs leporello front

Front side with cover and photos

Anna Torfs leporello back

Back side with photos and colour chart

Anna Torfs leporello detail

Outside of the leaflet

Anna Torfs leporello folded

Outside of the leaflet

Invitations

We did a few versions of the Maison & Objet invitations. Together with the leporello and other stationery it boosted sales as well as help get contacts to galleries and boutique shops worldwide.

Anna Torfs invitations

Anna Torfs invitations