1000x return on investment - Webpay payment gateway redesign

A premier product of Global Payments Europe - its payment gateway was not running as efficiently as expected. So the client came to us to fix it. The first step was analysis of the current design.

Pay MUZO gateway

Current layout of the payment gateway

Pay MUZO heatmap analysis

Attention & Attractiveness analysis

Analysis

Solution

After reviewing the competition and user behaviours we found out there were emerging trends.

Brand perspective
Emphasize the payment gateway brand (security) and the merchant brand (connection with e-shop).

Detailed information
Less information - the current design is too cluttered and we need to squeeze all information into 800x600 pixel window.
Hierarchy - group similar information/elements together. And present them in the logical mind flow of the customer.

Capco usability study

redesigned GP webpay payment gateway