Lexum homepage conversion rate optimization

Lexum - an eye clinic specialising in laser eye surgery - suspected, that their homepage was not converting visitors to customers. And they were right. After an in-depth interview with stakeholders it became apparent that they had a great service to offer, but not promoting it in a clear way.

Current homepage

Lexum current homepage

Current homepage

Wireframes

We used the Brain Audit system to come up with a converting solution.

Lexum wireframes

wireframe designs

Solution

And here is the final design of the homepage. The client called it perfect and requested no changes.

Lexum final homepage

final homepage redesign