Costume Super Center landing page optimization

CostumeSuperCenter.com had a Zombie page that needed some designer love. They used PPC for traffic acquisition, but the page wasn't converting well. And since we are fans of the Walking Dead, we jumped at the opportunity to do some undead justice.

Old webpage

The original page was 3400 pixels in height, we suspected most people don't scroll 6 screens.

Old zombies page

Old landing page

The current page was a bit long, and the not gruesome enough. So we did a bit of research...

Zombie research

Zombie research

Solution

Making the page shorter was the main objective. We opted for a tabbed layout to divide the inventory. And also used a lot more gore on the pages... and explanations + call to action :).

Final Zombie page

redesigned Zombie takeover landing page