Click Through rate of 4.48% - Artkunst PPC (Adwords, Sklik) for auctions

Artkunst is a modern art gallery. We are in charge of their marketing and that includes PPC campaigns before their auctions every spring and autumn.

Process

The first thing we do is make a searchable auction database. Each author as well as each piece (painting, sculpture) as its own page. The page is keyword optimised for better quality score in Adwords. We then make the corresponding PPC ads. We use dynamic keywords which basically means each author has its own ad. And we don't stop there, all the ads are split tested for best performance and the pages are conversion optimised (download of auction catalogue) as well.

These are the main reasons that our click through rate is 4.48%. The average is around 1%.

Artkunst PPC

Artkunst PPC

Artkunst online auction page

Artkunst online auction page

Artkunst single author and painting page

Artkunst single author and painting page