Tiger Team logo redesign

I practice jiu jitsu. I am preparing for black belt. Tiger Team is my second home.

Tiger Team old logo

Tiger Team old logo

Old logo

Although not bad, there were some issues.

  • Hard to guess the title is Tiger Team. You could easily read it as TTeam.
  • The circular text is too big and too prominent.
  • The font - Arial doesn't scream hardcore training
  • Orange colour is nice for a kinder-garden, but not a dojo where blood, sweat and tears sometimes appear.
Tiger Team new logo

Tiger Team new simplified logo

The new logo

The new logo had to be much simpler. It had to work not just in the usual places, such as banners, but also on equipment, such as boxing gloves, kimonos, etc.

It had to work on different backgrounds; black, red, white and blue.

Tiger Team equipment

Equipment with the new logo, and a K-1 Champion Marek Procházka

dojo

dojo

Tiger Team equipment

competition