Coolporter logo

An electronic newspaper distributor needed a new logo for its new service. They approached us with the name coolporter. Derived from the French colporteur, which was a seller of newspapers on the street. Research into history suggested that selling physical newspapers is a dead man standing. Particularly for the younger generation, reading a day old news is not news.

history of selling newspapers

So the logo had to signify that it is a digital version of the traditional newspaper. Read on a tablet or similar device. After a few rounds of sketches...

logo sketches

sketching and idea phase

... and logo variations ...

logo variations

versions

The final concept was a transformation of the digital (RGB) image into the black colour printed on a paper. Client chose a slightly different version, but I like this one better :).
Final Coolporter logo

Final logo