Annonce rebranding

Annonce - the biggest classified ads newspaper in Czech Republic needed to freshen up its brand. The current brand looked dated and didn't reflect their business shifting online. Plus it had a drop shadow which was cool in 1998.

Annonce old logo

Old logotype using American Typewriter font, black weight and drop shadow.

The rebrand

As the main target audience was blue collar, we developed a brand based on:

Artkunst logo typography

New logo

Artkunst logo typography

Sub-brands

Artkunst logo typography

Business cards

Artkunst logo typography

Compliment slip

Artkunst logo typography

Product sheet

Artkunst logo typography

Mascot - bee named Anna

Artkunst logo typography

Newspaper header variations

Web redesign

We did a wireframing and website redesign for Annonce based on user testing, personas. And did it in 5 different resolutions, from mobiles to big monitors. We also designed, coded, spam tested and sent e-mail newsletters.